Category Expertise

Over the years, we have developed special expertise in certain categories as a result of multiple successful projects and strategic investment. While we are right at home developing the next new thing, we also recognize that sometimes you are looking for category-specific expertise to leverage.

Consumer Medical / Beauty Devices
Developing medical devices for consumer use requires a balance of beauty aesthetics with clinical effectiveness in a way that is approachable but not toy like.
LEARN MORE...
We have designed and developed many consumer medical devices in the emerging beauty device space. The range of technologies that we have developed so far includes: multiple LED based devices, several laser based devices as well as micro-current, galvanic and ultrasound devices. Our expertise in this area can be a real asset as we understand this emerging category well and can help you navigate the pitfalls.
To learn more about our expertise in this area please contact us.
Bluetooth Low Energy Devices
The IoT is upon us! We have developed several recent products and associated smartphone apps that utilize Bluetooth Low Energy 4.x.
LEARN MORE...
This new low power version of bluetooth enables more than just connected devices. It also allows you to easily upgrade firmware in the field and customize your devices easily. For the past ten years we have been working on the smart connected home, doing early work with HP on the connected home that incorporated a number of smart sensors to our more recent work developing home lighting, smart energy sensors and a myriad of connected personal electronic devices.
To learn more about our expertise in this area please contact us.
Consumer Packaged Goods
We have been helping CPG companies develop new product concepts in a wide range of categories using our proprietary ideation methods for more than a decade.
LEARN MORE...
We understand CPG product categories and have helped many large consumer brands develop breakthrough products. We have worked in a wide variety of categories, including: fabric care, personal care, beauty, pet care, snacks, ice cream, candy, toys, hair care, household cleaning, baby & toddler nutrition, etc.
To learn more about our expertise in this area please contact us.
Consumer Electronic Concepts
We have developed more than twenty fully functional consumer electronic concept products that have helped our clients paint a visionary picture of the future.
LEARN MORE...
We are experts in developing visionary concept products of the future. We can help you showcase a new technology you are developing or help you paint a vivid picture of the future to help jumpstart your R&D roadmap. Concept products created by 2ndEdison have led to billions of dollars in new product sales for our clients.
To learn more about our expertise in this area please contact us.
Pharmaceutical Packaging
We have developing over a dozen patentable structural packaging solutions for the pharmaceutical and beauty industries.
LEARN MORE...
We have invented, designed and developed patented delivery systems, unit dose solutions, dual chamber syringes for specialty applications and countless vials and bottles. Structural packaging can enhance your product offering and simplify application to create market advantage.
To learn more about our expertise in this area please contact us.
Direct Response Products
We have considerable expertise in developing direct response products with millions of units of product sales for our licensed products.
LEARN MORE...
We understand the unique requirements of DR and know how to design and manufacture products with very low landed costs. We are happy to develop products on a consulting basis or under a hybrid consulting/licensing model.
To learn more about our expertise in this area please contact us.


Connect & Share with Us Socially